Wednesday, May 27, 2009

How To Build Ecommerce Web Page

A good ecommerce site is more than just a home page, product page and shopping cart.

This article examines other aspects you may wish to consider as part of your online sales pitch, then leads on to further information about the nuts and bolts of ecommerce - shopping carts, payment gateways and merchant accounts.
Info sheets.
Perhaps the customer is not yet ready to order? Provide them with an offline reminder by the provision of quick downloading info sheets about your product, valuable information regarding the area that your product or service addresses and contact details in PDF format. The infosheets should contain some of your site's branding elements to assist with recall. Info sheets also have a habit of being forwarded or printed out and passed around. This is a part of viral marketing. Read our overview of viral marketing.
Pre-sales email support
Not every question can be answered in a FAQ (Frequently Asked Questions page), so offering to answer pre-sales questions should be encouraged and promoted. Rapid response to pre-sales questions will definitely assist in securing online sales.
If I am interested in purchasing a product, submit queries and don't receive a response within 24 hours - I usually don't buy the product, no matter how good it appears. Delay in response time could mean poor support in the future.

Live chat software
Another way of encouraging sales is to implement live online customer support. There are many products available now that allow you to communicate with prospective clients over the Internet in real time directly from your web site.

The way that live support operates is through special HTML/JavaScript coding embedded in your site's pages, supplied by the company that you obtain

ecommerce services
from. It detects when a visitor arrives at your online destination. You are then alerted to the arrival by specialized software on your office system via a message from the company.
If you do decide to go ahead with implementing live online customer support, it doesn't have to be an expensive process. View further information on live chat software and support services and try out a free service!

Easy access to ordering
Having convinced your prospective online client of the benefits of your product or service, it's now time to close the deal. If it takes any more than one click to begin the ordering process, then it's too many. Make sure every page that contains information about your products has 'order now' links in appropriate places.

Shopping carts
A shopping cart is a software package that showcases products (in some cases), collects customer details, assembles the order, calculates price, shipping and tax, then submits the data to you and a credit card payment gateway for further processing. The funds are then transferred into your bank or merchant account if the transaction is successful. It's important to realize that the shopping cart, payment gateway and merchant account are three very separate components.
The good news is that there are a number of free shopping cart software packages on the market as well, which may fulfill your requirements .
so we should keep in view those thing while building ecommerce website designing.

resource-tamingthebeast.net/articles/ecommerce-site-s1p2.htm

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